If you don’t know marketing, it usually goes something like this.
You post a few carousels on Instagram. You get three likes, one of them from your partner.
Every boosted post on Facebook costs you 150 euros and generates zero phone calls.
Frustrated, you pay “a marketing person” to “take care of social media.”
Sooner or later, you’re appealing account suspensions, deleting posts in a panic, and trying to fix the mess.
In the end, you turn to the relative or friend who “knows about social,” mainly so they don’t touch anything.
If you do know marketing, the path looks a bit different.
You put yourself in the hands of an agency.
Incomprehensible jargon. Big promises. And big prices.
In spring, the agency’s intern starts working on your account.
They pick a few templates from the agency’s library and get to it.
Of course, they won’t ask you a single question to understand your industry or your business.
The client must never find out the intern is being billed at executive rates.
In summer, your competitors show up in every Google search.
Your business shows up nowhere.
In autumn, you still have no idea whether they’ve actually generated any sales.
They only give you numbers for metrics that don’t matter.
In winter, you realize nobody has promoted your brand except you.
When you try to leave, you get the final surprise: the contract ties you in.
So, by a different path, you end up in the same place: doing nothing.
The reality in marketing is this: the people who are really good, you can’t afford.
And the ones you can afford, aren’t really good.